Ever wondered what keeps the Danes so fresh-faced? It’s not just winter bathing and snaps. Danish beauty, skincare, and wellness products have always offered a less-is-more aesthetic, with most Danish skincare brands embracing natural and organic ingredients that have been used for generations.
Following in Scandinavian design philosophy, everything is effective, easy to fit into the everyday, and beautifully packaged in minimalist designs.
These are the best Danish beauty, wellness, and skincare brands to buy right now:
Nuori
NUORI was launched by Jasmi Bonnén, formerly of L’Oréal, in 2015 with a philosophy rooted in freshly blended skincare. Industry standards, that require all cosmetic products to have a visible expiry date unless the products lasts longer than 30 months, have resulted in many skincare brands using synthetic preservatives, stabilizing agents, and other harsh chemicals to get their product to last. Vitamins also lose their potency after a few months of blending, so many of these products have lost all their benefits long before they’re finished.
NUORI blends effective, natural ingredients in small batches every 10-12 weeks to ensure the customer is receiving the freshest product, bursting with efficiency.
The products are simple and fit into everyday routines with ease, but if you’re looking for something more grandiose than a sweep of serum first thing in the morning, we recommend their Nordic Home Spa Kit. Inspired by the Nordic approach to wellbeing and beauty, combined with NUORI’s freshness philosophy, this kit containing the Vital Foaming Cleanser, Supreme Polishing Treatment, Infinity Bio-Fusion Serum, Supreme Moisture Mask, and Lip Treat, creates a spa experience from the comfort of your bathroom.
Scandinavia Standard readers get a 10% discount on first-time orders. Just use the code SCANDI10 at checkout.
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Rudolph Care
It may seem counterintuitive for a Danish skincare brand to focus on creating sun protection, given how little sun there is for 30% of the year, but as the most important step in any skincare routine, Rudolph is bang on the money. Everything is made in Denmark, with the utmost care paid towards the brand’s sustainability, accountability, and transparency. The products themselves are effective and lightweight: their sunscreen is so wearable even children don’t complain and their Acai facial oil is a cult favorite, loved by the Copenhagen-cool crowd.
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GOB Skincare
GOB SkinCare was established in Denmark in 2016 by two sisters, Najad and Muna M. Ahmed. The company is inspired by the raw, natural skincare ingredients that women in East Africa have been using for generations, with a focus on products that cleanse without stripping the skin and natural oils.
They also have a fairly comprehensive skincare guide that lists ingredients, their clogging factor, and the skin concern they’re best suited for.
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Tromborg
Tromborg combines a love of natural ingredients with cutting-edge research that they do in-house. They have a range of high-end skincare, makeup, fragrance, and home goods that are extremely popular in Denmark. Tromborg’s products cares for skin by using high-quality natural ingredients, blended for effective formulas. Their addition of essential oils pushes them over the line, however, as the aromas from them add a layer of luxury to your daily ritual.
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Karmameju
Founded in Copenhagen in 1999 by former model Mette Skjaerbaek, Karmameju has long been committed to organic skin care. The line has many heavy hitters (a multipurpose calming balm; a redness-reducing face mist; a three-in-one micellar water that cleanses, tones, and hydrates), but the real star is undoubtedly its collection of dry brushes, which is already a favorite exfoliating tool for the CAP crowd. Crafted from sustainably sourced beechwood and natural bristles, the brushes look just as good as they feel.
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Kjær Weis
Founded in New York City by Danish makeup artist Kjær Weis, Kjær Weis has quickly become a darling of the those in-the-know of the cosmetics industry. Her formulas are organic but are still long-lasting and high quality, and the packaging is to-die-for. All items can be refilled; the refills cost less than the original products, so you save money over time.
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Ole Henriksen
The Ole Henriksen brand began life in a spa, so you know this is seriously indulgent. The experience starts before anything touches your skin, as each product is brimming with fragrances like juicy orange or warming rose. The packaging follows suit, as easily distinguishable ranges come in bright oranges, deep blues, tropical greens, or berry purples. This is nature enhanced.
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Raaw by trice
RAAW By Trice makes clean beauty products with certified organic and wild-harvested ingredients – because in Scandinavia, even beauty products are foraged. RAAW takes a holistic approach to beauty, understanding that skin is our largest organ and is therefore crucial to our overall health. By blending active, natural ingredients like charcoal, blue tansy, and tamanu oil, RAAW has created a line of creams, serums, and oils that have reach cult status.
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Barberians
Although targeted at men, the Barberians range can be used by all. Their skincare line includes hyadisine, an ingredient used for hydration that helps reduce the appearance of fine lines, but it’s their shaving kits that really impress. Their beard oil is particularly beloved in Denmark’s cold climate.
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Comme Deux
A true brand of its generation, Danish skincare and makeup brand Comme Deux is all about fun and community. They’ve even crowd-sourced product names! With a range of effective and playful makeup and skincare, such as their cult classic Liplove Lip Oil and Discoskin Mask, Comme Deux is a brand that beauty lovers will gravitate towards thanks to its colorful packaging and quality, simple formulations. Their makeup range is no-fuss, with a limited number of products you’ll wind up using every day, such as their highlighter and blush.
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Kunkeei
Want a major aesthetic upgrade to your skincare? Look no further than Danish brand Kunkeei. Their minimalist and sophisticated approach to each product is the ultimate in visual luxury. But guess what? Their products really work, too! The brand, based in a scientific understanding of the importance of bacterial regulation, makes excellent skincare that is helps restore the skin’s protective barrier to keep it hydrated and strong. Their Essential Repair Cream, featuring fermented honey and hydrolysed hyaluronic acid, is destined to be a Holy Grail product and (hurray!) the glass jar is refillable.
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Sitre
Intimate care and pleasure is important, and luckily skincare and wellness brands are starting to pay attention! Danish brand Sitre makes an intimate oil that can be used for massage or lube. There are two kinds: a regular oil made from a blend of aragan, coconut, and apricot kernel oils, and a pleasure boosting oil with the same base that contains CBD. All ingredients are organic, vegan, and allergy-friendly. Get the normal sizes, or go for the travel sizes for sexy holidays! Beautiful, discreet packaging is the cherry on top; you can easily keep this on your bedside table.
Sitre Oil: Care & Intimacy
Sitre Oil: Pleasure Boost
Vild Nord
Collagen is known as a beauty supplement – great for skin, hair growth, and nails. But there are many benefits to collagen, which is the most abundant protein in the body. Taking a regular collagen supplement may help reduce the risk of heart conditions, and strengthens connective tissue. Vild Nord’s collagen is sustainably sourced from wild-caught cod, unlike most collagen, which is made from animal bones. It can be stirred easily into cold or hot drinks (no lumps!) and is either flavourless or comes in a berry flavor.
Vild Nord Collagen
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