Building a Holiday Tradition with Georg Jensen Christmas Ornaments

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Georg Jensen Christmas tree ornaments are a Danish Christmas tradition. Since 1984, the silversmith company has been making their beloved Christmas Collectibles series, with their Christmas mobile (ornament) as the centrepiece of each collection. The collectibles were meant to be a set of ten rolled out over a decade, but they became so popular after the first year in production that the company decided to continue producing them.

The ornaments are typically in traditional Christmas shapes, including angels, Christmas trees, reindeer, and presents, as well as more secular shapes like hearts, bells, and stars. The first ornament, rendered in brass and plated gold, was a bell with a ribbon at the top surrounded by a thin heart.

Over the decades, the release of the annual Christmas ornament has become its own celebration, with many Scandinavians (Danes in particular) waiting to purchase it as it comes out. For many families it is a yearly purchase that marks the beginning of the holiday season. Though perhaps not usual to see a Christmas tree only populated by Georg Jensen ornaments, it’s rare to see a Christmas tree in Scandinavia that doesn’t have a least a few – and many have the whole collection dotted around the tree.

Beautiful and intricate, the ornaments usually have a high level of detail that makes each one so special. They each capture the spirit of Christmas in different ways; evoking the soft jingle of bells, or the shiny, deep green leaves of holly.

Rather than telling a specific narrative, the collectibles instead represent a memory or a feeling. This is what makes them so popular: everyone connects to each annual ornament in their own way. Rather than the story being about the ornament itself, it becomes about that particular year for each person – what happened in your life, what do you want to remember?

The Christmas Collectibles come with a red or light blue hanging ribbon (red being the more traditional) that look beautiful against a Christmas tree. The ornaments, however, can also be hung in other ways; strung up across a window, or sitting on a nail over a door threshold. They’re so high quality and charming that they instantly elevate anywhere you put them.

Christmas Collectibles Designers

There have been an array of designers contributing to the Christmas Collectibles over the years. Artists working in mediums as wide-ranging as ceramics, goldsmithing, jewelry design, and fashion design have designed ornaments. The remarkable thing is that while each ornament is unique and expresses the designer’s particular skills, they are cohesive as a series and do not feel disjointed.

Notable Christmas Collectibles designers include Danish furniture and jewelry designer Nanna Ditzel, who also designed jewelry for Georg Jensen, Swedish product designer Monica Förster, Norwegian psaligrapher Karen Bit Vejle, and well-known Danish jewelry designer and goldsmith Eigil Jensen, who designed the first collectible.

Many of the designers have collaborated with Georg Jensen over the years, so their understanding of not only design but of the brand itself is strong. Take a look at the ornaments over the years, starting from 1984 to the present day.

The 2019 pieces were designed by Sanne Lund Traberg, who has worked with Georg Jensen previously. Her collectibles have a gorgeous art deco look to them and utilize simple shapes including the heart, bell, and bauble.

Georg Jensen Christmas Collectibles 1984 – present


1984 by EIGIL JENSEN	1985 by JEANNE GRUT	1986 by SVEND VESTERGAARD	1987 by FINN CLAUSEN	1988 by LENE MUNTHE


1989 by NANNA DITZEL	1990 DESIGN by ANNE MARIE TROLLE	1991 DESIGN by HANS HENRIK HANSEN	1992 DESIGN by JETTE FRÖLICH	1993 DESIGN by FLEMMING ESKILDSEN


1994 DESIGN JETTE FRÖLICH	1995 DESIGN by LENE MUNTHE	1996 DESIGN by FLEMMING ESKILDSEN	1997 DESIGN by FINN NÆSS-SCHMIDT	1998 DESIGN by FINN NÆSS-SCHMIDT


1999 DESIGN by NINA SCHRØDER	2000 DESIGN by REGITZE OVERGAARD	2001 DESIGN by REGITZE OVERGAARD	2002 DESIGN by FINN NÆSS-SCHMIDT	2003 DESIGN by ANNE-SOFI ROMME