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Formland is a Danish interior design fair that takes place twice a year in Herning. The autumn iteration takes place 15th – 18th August. The fair is an industry event that welcomes both local and international buyers. It is considered to be instrumental in deciding and forecasting upcoming interior design trends in Denmark and the Nordics.
The fair focuses on Danish and Nordic design, furniture interiors, trends (including color, pattern, and styling), and promoting sustainability. They host both large and small brands, and give lots of space to trendsetters in the industry to create engaging areas for buyers, designers, and press alike.
Here’s a selection of what you’ll see at Formland:
We Care Exhibition
This exhibition focuses specifically on brands that are sustainable. The key here is that the exhibition is not for end-consumers; it’s actually for brands to show them how to engage with sustainable production practices. Every industry needs more of this! “We Care” is located in Hall E.
Brands highlighted include Kay Bojesen (design pieces), Julie Damhus Studio (ceramics), and Humdakin (cleaning products and homewares).
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Clockwise from top left: Kay Bojesen, Julie Damhus Studio, Humdakin and Humdakin
Furniture Brands
Yes, there will be lots of interior design products, but let’s not forget that furniture brands will be on display as well. There’s an opportunity to see furniture from large Danish companies such as Normann Copenhagen and Broste, but the bulk will be smaller-scale Danish producers such as Aarhus-based Roon & Rahn and Træfolk. It’s always inspiring to see these maker with their artisanal, and often handcrafted, goods. These are some of the most innovative furniture designers working today; trend forecasting for sure!
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Left: Norman Copenhagen; Right: Roon & Rahn
Talks
There are numerous talks held throughout the fair. Talks are in Danish unless otherwise indicated. All talks take place in Hall E.
A few interesting topics include:
“Break the habit, bend the fish, | “From ownership to access – what do subscriptions mean for the interior industry?”by Jonas Juul Jeppesen. A lecture on the end of ownership and the rise of usership. |
“Pantone’s trend and color themes | “Co-Living”by Stefan Nilsson. A lecture on design solutions for home sharing (in English) . |
“Do you create business with your digital communication?”by Anita Dalsgaard. A lecture on how to strategize business growth through your digital platforms |
Selected By
Trend forecasting is something that takes a lot of knowledge, skills, and experience. Formland has allowed the following design and interiors experts to create their own areas, bringing in things they love and trends they expect to see next season. This is a great way to see how trends might fit together.
Participants include influencer Allan Torp, trend expert Anette Eckmann, and influencer Louise Dorph.
Selected By is located in Hall E.
Above: Trend expert Anette Eckmann
Café Composé
Created in collaboration with Danish design firm HØEG + MØLLER, Café Composé is a) a place to eat and b) a place to be inspired. The concept of the space is composite design with a foundation of pastel colors. It’s all about mixing prints, textures, and styles, for a look that’s both stimulating and somehow visually harmonious. You didn’t think a café at a design trend fair would be just a regular café, did you?
Café Composé is located in Hall H
Bloom K
Love floral design? You’ll definitely want to stop by Bloom K, where you can see one of the most innovative floral design companies in Denmark do their gorgeous work. Find out about floral trends, techniques, and even take a bouquet home with you.
Bloom K is located in Hall F
Visit Formland
MCH Exhibition Center Herning
Vardevej 1
7400 Herning
Denmark
Scandinavia Standard will be attending and reporting on Formland. Stay tuned for our on-site coverage on Instagram and post-fair coverage on the website.
Book your tickets to Formland here. Please note that this is an industry event so only those who can provide a CVR (tax number) can attend. Students can attend on Friday and should contact Heidi Søndergaard at [email protected] to register.
Header image: Bloom K & Træfolk.
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