Over the past few seasons, Copenhagen Fashion Week (CPHFW) has had to contend with the COVID-19 pandemic, as has the rest of the fashion industry. CPHFW showed resilience and innovation in the face of adversity, proving that fashion week doesn’t just have to be an influencer circus.
This season will be a blend of physical and digital shows, with some brands opting for presentations or films, while others dive back into the traditional runway show format.
Danish fashion has always been more interesting than its global reputation of minimalism and/or “Scandi cool,”, and the designers for the spring-summer season highlight this thanks to a focus on craftsmanship, sustainability, and creativity.
Here are the designers and brands to know about this season for Copenhagen Fashion Week:
Marimekko
The Finnish heritage design brand is back at Copenhagen Fashion Week this season and they’ve decided to host a digital, rather than physical, show.
The first spring-summer collection under Creative Director Rebekka Bay, the collection is sure to have plenty of color, pattern, and references to archival Marimekko, something that Bay has been diving into since she began with the brand.
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NYNNE
Danish womenswear designer Nynne Kunde launched her eponymous brand in 2018, with a focus on craftsmanship and exaggerated silhouettes in timeless looks.
NYNNE doesn’t shy away from color, but maintains a minimalist aesthetic thanks to clean, strong lines. Using high-quality materials, approximately 60% of which are recycled, NYNNE ensures her pieces are long-lasting both in the sense of durability and style.
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Samsøe Samsøe
Known as one of the go-to multi-brand retail destinations in central Copenhagen for years, Samsøe Samsøe has recently become more focused on their own styles and on highlighting Danish fashion on a global scale.
Their collections are large, cohesive, and trend-driven, but always with an eye on classic pieces that will last through the seasons. This season they are not hosting a physical show, and have instead opted for a film presentation.
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A. Roege Hove
Danish knitwear designer A. Roege Hove started with her now iconic knit bags and has moved on to clothing as well. Her incredible creations are knit so that the thing inside, whether it be a body or handbag items, give the knit shape – a different and unique sculpture every time.
Her work challenges perceptions of shape, both in terms of the body and in how we expect fabric to function. She is constantly trying new techniques and knitting innovations in order to make her work as waste-free as possible.
This is one of the most anticipated shows of the season, and we cannot wait to see how A. Roege Hove choses to showcase her work.
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Louise Lyngh Bjerregaard
The hold of this year’s talent slot, Lousise Lyngh Bjerregaard is a Paris-based studio launched by Danish designer Bjerregaard that has gained attention in the Danish fashion scene over the last few seasons.
She works primarily in knitwear, with special attention paid to artisanal techniques and the quality of the yarn used. Similar to A. Roege Hove, Bjerregaard’s work walks the line between ready-to-wear and couture. It is meticulously crafted, making each piece unique.
This is Bjerregaard’s first CPHFW show, and it will be presented by in physical and digital format. This promises to be a special one, so keep an eye out for the collection!
Han Kjøbenhavn
One of the original Danish cool kids is back on the runway. After taking a few seasons off, Han Kjøbenhavn returns, and the anticipation levels are high. Past shows have leaned into controversial-for-the-sake-of-it (which can be fun, and can also be problematic), and we’re looking forward to seeing where the brand is going next.
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See the full Copenhagen Fashion Week SS22 schedule here.
Want more Danish fashion? Check out our full guide. Need more? See what happened last season!